(Adnkronos) – Press release, Copenhagen, 4 April 2022
The
Norwegian
low-cost
health club Fresh Fitness
is on
a
mission to help members improve their training habits
–
and keep loyalty and retention levels high
– by turning
their sweat, tears, and data into
personalised communication
and motivation, using
Agillic
for the activation.
Fresh Fitness is a Norwegian health club owned by SATS, the leading provider of fitness and training services in the Nordics, offering fitness classes, personal training, open gym and more. Its goal is to help its clients build a consistent workout habit that is sustainable and enjoyable, keeping engagement levels high.
Fresh Fitness has already been working with Agillic technology partner Exerp for several years. The Danish member management solution handles everything membership-related for Fresh Fitness, from entrance controls to booking to billing and beyond. In managing these membership aspects, Exerp collects data on training frequency, additional purchases, locations visited, classes taken and more. However, without a marketing automation platform, the data accumulation largely sit idle.
Now, Fresh Fitness is ready to take the customer experience to the next level and has signed Agillic to capitalise on this untapped data potential. With the existing Agillic-Exerp integration, Fresh Fitness can funnel the data right into Agillic to start sending data-driven, highly personalised communications almost immediately. Says Fresh Fitness’s Marketing Manager, Martine Sanne-Skaget: “With
Exerp
already managing our subscriptions and collecting data on our customers’ training habits, we knew it was time to take our customer communication to the next level. We are thrilled to have
Agillic’s
help taking all this data to help our customers build better habits.”
With the Exerp data, Fresh Fitness is implementing various customer journeys, including welcome flows, subscription information, communicating around recipient interests, class recommendations, product upselling, and inspiration throughout the customer lifetime. Says Exerp’s Director of Professional Services Luis González: “The combination of
Agillic
and
Exerp
addresses several key pain points within the fitness industry: namely, keeping engagement level high, reducing churn, re-engaging previous clients and upselling new products and classes. After working with Fresh Fitness and identifying its needs, we
knew
that
Agillic
is the perfect
partner
to help it leverage all the data we are already collecting to help it achieve its business goals.”
Says Agillic’s CCO Bo Sannung: “We are so pleased to be collaborating with
Exerp
once again to help Fresh Fitness boost retention and reduce churn. We have already worked together with
Exerp
for several clients, such as
FitnessWorld
and
VivaGym
, and the results of our collaboration are clearly powerful. We can’t wait to show Fresh Fitness what we can do
together
!”
For further information, please contactEmre Gürsoy, CEO, Agillic A/S +45 3078 4200 [email protected]
About Agillic A/S Agillic is a Danish software company offering brands an omnichannel marketing automation platform through which they can work with data-driven insights to create, automate and send personalised communication to millions, and thereby create the most impactful, meaningful and profitable customer experiences.
Agillic is headquartered in Copenhagen, Denmark, with sales units in Berlin, Malmö and Oslo, and development units in Cluj-Napoca and Kyiv.
Agillic A/S (publ) (Nasdaq First North Growth Market Denmark: AGILC)
For further information, please visit www.agillic.com
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